In an increasingly fragmented and competitive world, it becomes essential for Italian companies to know where to direct their commercial efforts and how to strengthen their presence in foreign markets. From this need comes ExPAnD, an advanced tool that supports companies, associations and institutions in identifying the countries and sectors with the greatest potential for Made in Italy exports.
The result of a research project developed by Confindustria together with the Manlio Masi Foundation, coordinated by Professor Beniamino Quintieri and carried out with Enrico Marvasi, ExPAnD is designed to respond concretely to the new challenges of international trade.
What ExPAnD enables
Through a flexible system based on selected quantitative indicators, ExPAnD makes it possible to:
- estimate export growth potential by product and country;
- Identify expanding markets and more favorable sectors;
- compare Italian performance with that of its main competitors;
- highlight areas of excellence and possible room for improvement.
The analytical model is based on comparisons with countries similar to Italy, using key variables such as market share, level of specialization, average prices, variety of supply, income per capita and geographical distance. In this way, ExPAnD returns results adaptable to different production sectors and regional contexts.
Building a system for international success
Today more than ever, it is crucial to build a shared vision between companies and institutions. Only through structured collaboration is it possible to overcome barriers to expansion and strengthen the global competitiveness of Made in Italy. ExPAnD fits into this system logic, offering a concrete, customizable and ready-to-use tool.
The realization of ExpAnD was possible thanks to the collaboration with Salesforce and The Information Lab, technology partners who helped transform a research project into an innovative digital platform at the service of Italian exports.
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