Nutella has always inspired us to live with positivity, and once again wants to remind us that to grasp the good things in life we don’t need to look far, sometimes we just need to look around. This is why the Special Edition “Ti Amo Italia” was born, it will arrive on the market in October 2020 to invite us to realize how much wonder surrounds us, promoting a process of rediscovery of the extraordinary in the ordinary. The protagonist of the special edition will be Italy, a place where everything is extraordinary, even if sometimes we take it for granted.
The Special Edition in collaboration with ENIT, the Italian National Tourism Agency, was created to enhance and promote the Italian territory and aims to create greater awareness of the beauty that surrounds us and how these extraordinary places are at hand and accessible to all. The jars will only be the beginning of a journey that will take consumers to 30 locations in Italy , while remaining comfortably seated at home. By framing the QR code on each jar it will be possible to live an immersive experience of virtual reality.
The content will be accessible within a digital platform, where each consumer can also test their knowledge related to the territory, history, culture and enjoy video-recipes related to the culinary tradition of the country revisited in a Nutella key.
The places represented in the QR codes on the jars are:
Abruzzo: Gran Sasso; Basilicata: Matera; Calabria: Arco Magno di San Nicola Arcella; Campania: Faraglioni di Capri; Emilia Romagna: Portici di Bologna; Friuli Venezia Giulia: Vigneto di Savorgnano – Lago di Fusine; Lazio: Civita di Bagnoregio – Monte Circeo – Via Appia Antica; Liguria: Cinque Terre; Lombardia: Lago di Como ; Marche: Colli di San Severino; Molise: Cascate di Santa Maria del Molise; Piemonte: Langhe – Monte Rosa – Lago Maggiore; Puglia: Alberobello – Roca Vecchia; Sardegna: Arcipelago della Maddalena – Su Nuraxi di Barumini; Sicilia: Scala dei Turchi – Stromboli; Toscana: Val d’Orcia; Trentino Alto Adige: Parco Adamello Brenta – Lago di Braies; Umbria: Piani di Castelluccio; Valle d’Aosta: Gran Paradiso; Veneto: Venezia – Burano
Source: EFA European Food Agency