Tradition and Innovation: Adnkronos Wine addresses the general public to convey the value of Italian wine at industrial and social level
Adnkronos Wine is the name of the editorial innovation within the Adnkronos portal, a journalistic information channel resulting from the collaboration between the agency and Vendemmie – the new online magazine dedicated to the world of wine launched by MWW Media, the publishing company of MWW Group – with the aim of contributing to the direct communication to the consumer on the value of wine in Italy and internationally through textual, photographic, audio and video contributions and to become a daily information hub for those working in the sector.
The partnership can count on the visibility of the portal Adnkronos which, according to the latest Comscore ranking of January, with 13 million unique users per month and 61 million page views per month, is the first site among the press agencies in Italy, and on the numbers and expertise of MWW Group, which for years has been involved in the creation of major communication projects and formats of important system events on the Made in Italy agri-food supply chains.
Among the projects of MWW Group stands out the Milano Wine Week, whose fifth edition will take place from October 8 to 16, 2022, one of the most important events of the sector on the international scene, with a schedule that involves the entire city of Milan with hundreds of events dedicated to consumers and operators in the sector and foreign activities carried out in 12 cities around the world, including USA, Canada, UK, China, Japan and Southeast Asia.
Since the first edition of Milano Wine Week, MWW Group has been experimenting with new channels of communication with the particular aim of reaching the new generations of consumers: among these, the “W” app offers a “digital guide” during Milan Wine Week, but also an active tool all year round to orientate oneself on wine and food choices.
Adnkronos, reads the note, was the first newspaper to launch mobile first information, designed precisely for a modern use: a feature that has revolutionized technical tools and software, news mix, training on SEO techniques, and a high level of user profiling.