A day to celebrate creativity and excellence, promoting the value and quality of Italian ingenuity and products.

On April 15th of each year, the National Day of Made in Italy will be celebrated, in order to celebrate Italian creativity and excellence in public institutions, schools of all levels and places of production, to recognize their social role and the contribution to the economic and cultural development of the country and its identity heritage as well as to raise public awareness on the issues of promotion and protection of the value and peculiar qualities of intellectual works and Italian products.

The Made in Italy mark is established in order to protect and promote the intellectual and commercial property of goods produced in the national territory and to more effectively combat counterfeiting. Furthermore, the processing phases of the products can be certified through the blockchain to support the fight against counterfeiting

Established a national Made in Italy Fund, the so-called Sovereign Fund, participated by the Mef, open to the participation of investment funds and other entities, with the aim of investing in the supply chains of strategic sectors, starting from the material procurement phase first and establishment of the Made in Italy high school was also planned with the aim of promoting the knowledge, skills and competences connected to Made in Italy.

It will constitute a crucial factors for the knowledge and diffusion of the excellence of Made in Italy.